At SBP Fashion, every creation carries a story of love, tradition, and togetherness.

Our journey began in 2010 in Delhi as a small family-run wholesale business. Back then, we supplied bindis, eyelashes, and decorative items to shops in Delhi, Mumbai, and even abroad. Over the years, we earned a reputation for quality, affordability, and trust, becoming a reliable name for shopkeepers and customers alike.

When the lockdown changed the way the world shopped, we saw an opportunity to bring our collections directly to people’s homes. That’s when SBP Fashion stepped into the online world, and since then, there has been no looking back.

Today, we are proud to be a reputed brand for kaleeras, home décor, and rakhis—products that are not just accessories or items, but symbols of tradition, celebration, and emotion. Whether it’s a bride beginning her new journey, a family decorating their home, or a sister tying a rakhi to her brother, our creations become part of life’s most cherished memories.

What makes us even prouder is our team of artisans—all 100% women. Most of them are housewives who beautifully balance their homes and their work with us. Over the years, they have become highly skilled and experienced, turning their part-time passion into exceptional craftsmanship. By working with SBP Fashion, these women not only support their families but also achieve financial independence. For us, this is not just business—it’s about empowering women and creating livelihoods, and that fills our journey with purpose.

With over 10,000 happy customers and an average rating of 4.4/5, we are humbled by the love we receive every day. It inspires us to keep creating and keep growing while staying true to our roots as a family-run business from Delhi.

At SBP Fashion, we don’t just sell products—we create bonds, preserve traditions, and empower women, all while adding beauty to the moments that matter most.